• Contains no bleaching agents, no caustic or harsh chemicals.
• Produces a lustrous sheen on non-white coats.
• Extraordinary cleansing ability.
• Neutralizes unwanted stains that cleansing does not remove.
• Does not stain the outer layer of the hair surface which allows light to pass through the translucent hair surface to amplify gloss and colors.
• Since it isn't a dye, it will not rub off on hands or clothing or even a white towel.
• Acid balanced to close and tighten the hair cuticle lens, amplifying color tones and gloss.
• Safe for cats, too
• Lasts up to 4 weeks.

White on White was created for the serious canine exhibitor but can be used by anyone on any color dog. It gets the yellow out! Unlike other whitening shampoos, White on White is an optic intensifying treatment within a shampoo. It is not a bleach or dye. It produces brilliant whites which must be seen to be believed. White On White can be used on all coat colors and all canine breeds. It will remove discoloration on white coats and create an optic intensification on all other coat colors. 16 ounce bottle.Brand: Chris Christensen
Made in USA