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Nature's Variety Prairie, Chicken Meal & Brown Rice, 27 lb

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Product Description

  • High in chicken meal
  • Whole, hearty grains
  • No corn, no wheat, no soy
  • Exclusive freeze dried raw Bio-Coating
  • Complete and balanced for all life stages
  • 5 pound reclosable bag
A delicious mix of chicken, brown rice, barley, oatmeal and more, this will certainly give your dog something to bark about! Chicken meal is essentially whole meat which has been ground and dried. This chicken meal provides a more concentrated protein source. Nature's Variety uses only high quality meal from single-source animal proteins (e.g. chicken meal, beef meal, etc.), never "byproduct meal" or generic "meat meal." The meals used in Nature's Variety diets are antibiotic-free and hormone-free. Meat and organs make up nearly 40% of the ingredients. Most dry, kibble diets are 25 to 30% meat or meat and bone products with some formulations even containing less than 10%.

This cooked dry kibble is enrobed with ingredients such as probiotics, prebiotics, and enzymes that are present in raw foods but destroyed through heat processing. Enzymes aid in better digestion, probiotics play a big part to insure a healthy immune system, and prebiotics help in growth and population of probiotics in the digestive tract. Nature's Variety food is made right here in the USA at USDA inspected facilities.

Nature's Variety kibble provides an organic source of over 70 trace minerals. A colloidal silicate called montmorillonite supplies important trace minerals. Many pet owners insist that the supplementation of these colloidal silicate minerals have helped produce better coats, weight gain, increase in milk production, better conception, and overall better health.

Nature's Variety Prairie Brand Dry Kibble Diets are designed to be rotated freely for variety and optimal nutrition. Emphasis is put on fresh meat as the first and prominent ingredient of each diet. The grains present in these diets are only whole grains; never inferior grain fractions. All Nature's Variety products are naturally preserved with vitamins and herbal extracts, and sealed in oxygen limiting packaging. The dog food is about 1/4 inch in diameter.

All Nature's Variety Prairie Brand Kibble Diets are now coated with freeze dried USDA raw chicken, beef or lamb along with liver and freeze dried Norwegian Salmon Oil.  This coating greatly increases enzymes, unaltered bio-available amino acids, essential fatty acids, vitamins and minerals that may otherwise be degraded during the processing necessary to produce kibble diets. This cold processed, living food is made available in its natural, nutritious state - ready to release its health enhancing benefits when consumed by your pet.




Brand: Nature's Variety
Made in USA


Beef Meal, Barley, Brown Rice, Oatmeal, Chicken Fat, Ground Flaxseeds, Montmorillonite Clay, Natural Chicken Flavor, Sun-Cured Alfalfa Meal, Potassium Chloride, Vitamins (Choline Chloride, Vitamin E Supplement, Ascorbic Acid, Biotin, Niacin Supplement, Vitamin A Acetate, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Thiamine Mononitrate, Vitamin B12 Supplement, Carotene, Vitamin D3 Supplement, Folic Acid), Sea Salt, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Direct-Fed Microorganisms (Saccharomyces Cerevisiae Yeast Culture, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Niger Fermentation Extract, Dried Trichoderma Longibrachiatum Fermentation Extract, Dried Bacillus Subtilis Fermentation Extract), Inulin, Flaxseed Oil, Apples, Carrots, Peas, Cottage Cheese, Chicken Eggs, Mixed Tocopherols with Citric Acid (a natural preservative), Rosemary Extract, Freeze Dried Beef, Freeze Dried Beef Heart, Freeze Dried Beef Liver, Pumpkinseeds, Ground Beef Bone, Butternut Squash, Broccoli, Lettuce, Spinach, Dried Kelp, Salmon Oil, Apple Cider Vinegar, Parsley, Honey, Blueberries, Alfalfa Sprouts, Persimmons, Olive Oil, Duck Eggs, Pheasant Eggs, Quail Eggs, Rosemary, Sage, Clove

The dog food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profile for All Life Stages.

Guaranteed Analysis:
Crude Protein (min.) 26.0%
Crude Fat (min.) 14.0%
Crude Fiber (max.) 3.5%
Moisture (max.) 10.0%

Calories: 430 Kcal per cup

Feeding Guidelines

Sudden changes in diet can sometimes result in digestive disturbances. Do not overfeed regardless of the pet’s acceptance and eagerness. Overfeeding is the most common cause of digestive upset. Always introduce any new diet over a period of days mixing with the present diet. Always keep fresh water available at all times and offer plenty of exercise.

Feeding amounts should be decreased in proportion to the amount of supplementation with other Nature’s Variety Diets and Treats. Daily portions may vary according to age, size, environment, temperament, breed and activity level.

Body Weight Daily Portion (Cups)
PuppyActive AdultOverweight or Less Active
5-15 lb. 1 1/4 - 2 1/2 5/8 - 1 1/4 3/8 - 3/4
16-25 lb. 2 1/2 - 3 1/2 1 1/4 - 1 3/4 3/4 - 1 1/4
26-50 lb. 3 1/2 - 5 3/4 1 3/4 - 2 3/4 1 1/4 - 1 3/4
51-100 lb. 5 3/4 - 9 2 3/4 - 4 1/2 1 3/4 - 2 3/4
100+* 9+ 4 - 1/2+ 2 - 3/4+

For dogs over 100 lbs, please contact your veterinarian.


Our Commitment to Quality

We want to reassure you that your pet's health and safety has and always will be our top priority.  Our quality control and quality assurance programs include but are not limited to: Sanitation Standard Operating Procedures (SSOP’s), Good Manufacturing Practices (GMP’s), a Hazard Analysis & Critical Control Points (HACCP) program, regular lot segregation, and other industry best practices. Our manufacturing facility also adheres to these specific quality measures:

  • Our ingredients are sourced from USDA inspected facilities, and/or facilities regulated by the FDA
  • We adhere to state and federal regulations regarding product safety
  • Our manufacturing facility is regularly monitored by third party auditors
  • Our manufacturing facility is a USDA Certified Organic Processing Facility and adheres to USDA and EU standards

In addition to the industry best practices listed above, and in an abundance of caution, we’re taking additional steps in our manufacturing process to ensure that our products are free of all pathogenic bacteria. All Nature’s Variety raw frozen products will now undergo a “test and hold” period before being released for sale.

As always, Nature’s Variety is fully committed to maintaining the highest quality standards in the pet food industry.  Thank you for your continued trust in Nature’s Variety.


Reed Howlett
CEO, Nature's Variety

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