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Nature's Variety Instinct, Beef & Lamb 4.4 lb

4.40 LBS
Calculated at checkout

Product Description


  • Grain-free
  • 70% animal ingredients, 30% friuts and vegetables
  • Exclusive freeze dried raw Bio-Coating®
  • Complete and balanced for all life stages
  • Resealable package

Grain free! Dogs instinctively crave raw meat and will choose meat over grains when given a choice. The natural results of this higher quality nutrition include better skin & coat, healthier teeth & gums, increased energy, and less backyard clean-up. The protein in Nature's Variety Instinct is derived from meat - primarily high quality rabbit meal and salmon meal, bound together by highly digestible tapioca (which is naturally grain and gluten free).

Fruit and vegetables are also added as natural sources of important vitamins. These high quality, wholesome ingredients are blended together with care to meet your pet's Instinct for a grain-free, nutrient dense diet. The bags are recloseable with a zip seal. The kibble is about 1/4" in diameter. Nature's Variety food is made right here in the USA at USDA inspected facilities.

As with all dry kibble, the actual pellets are cooked in the process. They are then coated with freeze dried raw meat and salmon oil.

What's NOT in the bag: Grains, glutens, potato or other inexpensive fillers or chemical preservatives.

Why Tapioca?

Nature's Variety has a unique dry diet containing no grains and no potatoes as carbohydrate sources. Instead, Instinct uses tapioca to provide the carbohydrate calories. Additionally, this formula provides higher amounts of animal-sourced proteins than most other commercial diets available. Potatoes have traditionally been used in "hypoallergenic" foods. Reports of grain allergic dogs, that are also now developing allergies to potatoes, have been on the rise, as well as reports of natural toxins that manifest themselves during high temperature processing. There are no known allergies to tapioca, and many veterinary teaching hospitals incorporate tapioca in homemade recipes for food allergies.

Brand: Nature's Variety
Made in USA



Beef Meal, Lamb Meal, Turkey Meal, Tapioca, Beef Fat, Pea Starch, Beef Liver, Beef Plasma, Natural Lamb Flavor, Coconut Oil, Sun-Cured Alfalfa Meal, Tomato Pomace, Montmorillonite Clay, Vitamins (Choline Chloride, Vitamin E Supplement, Ascorbic Acid, Biotin, Niacin Supplement, Vitamin A Acetate, d-Calcium Panthothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Thiamine Mononitrate, Vitamin B12 Supplement, Carotene, Vitamin D3 Supplement, Folic Acid), Potassium Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Sea Salt, Dried Kelp, Direct-Fed Microorganisms (Saccharomyces Cerevisiae Yeast Culture, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Niger Fermentation Extract, Dried Trichoderma Longibrachiatum Fermentation Extract, Dried Bacillus Subtilis Fermentation Extract), Taurine, Carrots, Garlic, Apples, Pumpkin, Inulin, Mixed Tocopherols with Citric Acid (a natural preservative), Rosemary Extract, Freeze Dried Beef, Freezed Dried Beef Heart, Freeze Dried Beef Liver, Pumpkinseeds, Ground Beef Bone, Butternut Squash, Ground Flaxseeds, Chicken Eggs, Broccoli, Lettuce, Spinach, Apple Cider Vinegar, Parsley, Honey, Salmon Oil, Olive Oil, Blueberries, Alfalfa Sprouts, Persimmons, Duck Eggs, Pheasant Eggs, Quail Eggs, Rosemary, Sage, Clove.

GUARANTEED ANALYSIS:Crude Protein (min): 37.0%, Crude Fat (min): 20.0%, Crude Fiber (max): 3.5%, Moisture (max): 10.0%

CALORIES: 494 / cup


Feeding Guidelines

Sudden changes in diet can sometimes result in digestive disturbances. Do not overfeed regardless of the pet’s acceptance and eagerness. Overfeeding is the most common cause of digestive upset. Always introduce any new diet over a period of days mixing with the present diet. Always keep fresh water available at all times and offer plenty of activity.

Feeding amounts should be decreased in proportion to the amount of supplementation with other Nature’s Variety Diets and Treats. Daily portions may vary according to age, size, environment, temperament, breed and activity level

Active Adult
Body WeightDaily Portion
5-15 lb. 1/2 - 1-1/8 cups
16-25 lb. 1-1/8 - 1-5/8 cups
26-50 lb. 1-5/8 - 2-1/2 cups
51-100 lb. 2-1/2 - 4 cups
100+ 4+ cups



Our Commitment to Quality

We want to reassure you that your pet's health and safety has and always will be our top priority.  Our quality control and quality assurance programs include but are not limited to: Sanitation Standard Operating Procedures (SSOP’s), Good Manufacturing Practices (GMP’s), a Hazard Analysis & Critical Control Points (HACCP) program, regular lot segregation, and other industry best practices. Our manufacturing facility also adheres to these specific quality measures:

  • Our ingredients are sourced from USDA inspected facilities, and/or facilities regulated by the FDA
  • We adhere to state and federal regulations regarding product safety
  • Our manufacturing facility is regularly monitored by third party auditors
  • Our manufacturing facility is a USDA Certified Organic Processing Facility and adheres to USDA and EU standards

In addition to the industry best practices listed above, and in an abundance of caution, we’re taking additional steps in our manufacturing process to ensure that our products are free of all pathogenic bacteria. All Nature’s Variety raw frozen products will now undergo a “test and hold” period before being released for sale.

As always, Nature’s Variety is fully committed to maintaining the highest quality standards in the pet food industry.  Thank you for your continued trust in Nature’s Variety.

Reed Howlett
CEO, Nature's Variety

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