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Nature's Variety Instinct, Chicken 25.3 lb

25.30 LBS
Calculated at checkout

Product Description

  • Grain-free
  • Over 90% of the protein is from chicken meal & menhaden fish meal
  • Exclusive freeze dried raw Bio-Coating®
  • Complete and balanced for all life stages
  • 4.4 pound resealable package

Grain free! Dogs instinctively crave raw meat and will choose meat over grains when given a choice. The natural results of this higher quality nutrition include better skin & coat, healthier teeth & gums, increased energy, and less backyard clean-up. The protein in Nature's Variety Instinct is derived from meat - primarily high quality chicken meal and menhaden fish meal, bound together by highly digestible tapioca (which is naturally grain and gluten free).

Fruit and vegetables are also added as natural sources of important vitamins. These high quality, wholesome ingredients are blended together with care to meet your pet's Instinct for a grain-free, nutrient dense diet. The bags are recloseable with a zip seal. The kibble is about 1/4" in diameter. Nature's Variety food is made right here in the USA at USDA inspected facilities.

As with all dry kibble, the actual pellets are cooked in the process. They are then coated with freeze dried raw meat and salmon oil.

What's NOT in the bag: Grains, glutens, potato or other inexpensive fillers or chemical preservatives.

Why Tapioca?

Nature's Variety has a unique dry diet containing no grains and no potatoes as carbohydrate sources. Instead, Instinct uses tapioca to provide the carbohydrate calories. Additionally, this formula provides higher amounts of animal-sourced proteins than most other commercial diets available. Potatoes have traditionally been used in "hypoallergenic" foods. Reports of grain allergic dogs, that are also now developing allergies to potatoes, have been on the rise, as well as reports of natural toxins that manifest themselves during high temperature processing. There are no known allergies to tapioca, and many veterinary teaching hospitals incorporate tapioca in homemade recipes for food allergies.

Brand: Nature's Variety
Made in USA


Chicken Meal, Tapioca, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Pumpkinseeds, Menhaden Fish Meal, Alfalfa Meal, Montmorillonite Clay, Natural Chicken Flavor, Vitamins (Choline Chloride, Vitamin E Supplement, Ascorbic Acid, Niacin Supplement, Biotin, D-Calcium Pantothenate, Vitamin A Acetate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Ethylenediamine Dihydriodide, Menadione Sodium Bisulfite Complex, Vitamin B12 Supplement, Beta Carotene, Folic Acid), Kelp, Minerals (Zinc Proteinate, Iron Proteinate, Zinc Sulfate, Ferrous Sulfate, Manganese Proteinate, Copper Proteinate, Manganese Sulfate, Copper Sulfate, Sodium Selenite), Chicken Liver, Sea Salt, Inulin, Flaxseed Oil, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Apples, Carrots, Peas, Cottage Cheese, Chicken Eggs, Freeze Dried Chicken, Freeze Dried Turkey, Freeze Dried Turkey Liver, Freeze Dried Turkey Hearts, Ground Chicken Bone, Butternut Squash, Broccoli, Lettuce, Spinach, Salmon Oil, Apple Cider Vinegar, Parsley, Honey, Blueberries, Alfalfa Sprouts, Grapefruit Seed Extract, Persimmons, Olive Oil, Duck Eggs, Pheasant Eggs, Quail Eggs, Rosemary Extract, Sage, Clove.

GUARANTEED ANALYSIS: Crude Protein (min.) 42.0%, Crude Fat (min.) 22.0%, Crude Fiber (max.) 3.5%, Moisture (max.) 10.0%.

CALORIES: 490 / cup

Feeding Guidelines

Sudden changes in diet can sometimes result in digestive disturbances. Do not overfeed regardless of the pet’s acceptance and eagerness. Overfeeding is the most common cause of digestive upset. Always introduce any new diet over a period of days mixing with the present diet. Always keep fresh water available at all times and offer plenty of activity.

Feeding amounts should be decreased in proportion to the amount of supplementation with other Nature’s Variety Diets and Treats. Daily portions may vary according to age, size, environment, temperament, breed and activity level

DOG FOOD (Puppy)
Body Weight Daily Portion  
5-15 lb. 1 - 1-1/2 cup
16-25 lb. 1-1/2 - 2-1/2 cup
26-50 lb. 2-1/2 - 4 cups
51-100 lb. 4 - 6-1/2 cups
100+ 6-1/2+*
DOG FOOD (Active Adult)
Body Weight Daily Portion  
5-15 lb. 1/2 - 1-1/8 cup
16-25 lb. 1-1/8 - 1-5/8 cup
26-50 lb. 1-5/8 - 2-1/2 cups
51-100 lb. 2-1/2 - 4 cups
100+ 4+*
DOG FOOD (Overweight or Less Active)
Body Weight Daily Portion  
5-15 lb. 3/8 - 3/4 cup
16-25 lb. 3/4 - 1 cup
26-50 lb. 1 - 1-5/8 cups
51-100 lb. 1-5/8 - 2-1/2 cups
100+ 2-1/2+*

*For dogs over 100 lbs, please contact your veterinarian.


Our Commitment to Quality

We want to reassure you that your pet's health and safety has and always will be our top priority.  Our quality control and quality assurance programs include but are not limited to: Sanitation Standard Operating Procedures (SSOP’s), Good Manufacturing Practices (GMP’s), a Hazard Analysis & Critical Control Points (HACCP) program, regular lot segregation, and other industry best practices. Our manufacturing facility also adheres to these specific quality measures:

  • Our ingredients are sourced from USDA inspected facilities, and/or facilities regulated by the FDA
  • We adhere to state and federal regulations regarding product safety
  • Our manufacturing facility is regularly monitored by third party auditors
  • Our manufacturing facility is a USDA Certified Organic Processing Facility and adheres to USDA and EU standards

In addition to the industry best practices listed above, and in an abundance of caution, we’re taking additional steps in our manufacturing process to ensure that our products are free of all pathogenic bacteria. All Nature’s Variety raw frozen products will now undergo a “test and hold” period before being released for sale.

As always, Nature’s Variety is fully committed to maintaining the highest quality standards in the pet food industry.  Thank you for your continued trust in Nature’s Variety.

Reed Howlett
CEO, Nature's Variety

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